Studies have shown that visual posts receive significantly more engagement than text-based posts, which is why visual content has become an increasingly important component of social media marketing. Follow these best practices to create shareable social media posts and maximize the…
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The process of generating, conveying, delivering, and exchanging products and services that are valuable to customers, clients, business partners, and society at large is known as marketing. In a nutshell, it is an action made to draw attention to a company’s…
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The term “social” about media suggests that platforms are user-centric and promote social interaction. Social media can be viewed as an online facilitator or enhancer of human networks, or groups of individuals who are better able to connect. Billions of people…
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As long as people have been searching for content, websites have been optimizing to direct those searches for their benefit. Many basic aspects have remained the same in terms of best practices and strategy for search engine optimization, which has made…
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If you are planning an international strategy for your online marketing there are a few important points to consider. The first may sound obvious, and that’s because it is, but think about language and native tongue. If you want to optimise…
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According to a study by MIT, consumer-based storytelling can increase purchase consideration by 32 percent on average. In today’s digital world, internet users spend almost 2.5 hours everyday scrolling through their social media, which is already filled with paid ads. As…
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Introduced by all search engines (Google, Yahoo & MSN) together in early 2009, a canonical URL tag is a tag code that you place in the HTML source of your page that tells Google and other search engines that this page…
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Search Engine Optimisation (SEO) is about ensuring your content reaches its targeted audience. SEO is one of the best tools to ensure your business is found online on platforms such as Google. Why is SEO important? SEO will help you increase visibility and awareness, especially…
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