Instagram used to be a photo-sharing app where people got excited when they get likes. Nowadays, businesses are using Instagram as an outlet to sell products; in fact, some shops only exist on Instagram. Hence, what is the reason some business succeeds while others keep trying with a great deal of effort with no results?
In this blog, we will walk you through the top secrets of how to sell successfully on Instagram and outsmart your competition. These secrets will apply to all different Instagram pages, be it a big company or a startup, be it you are selling a product or a service.
- Build a lifestyle around your brand on Instagram
Many companies fall into the trap of constantly posting about their products or services, their Instagram page turn to a lifeless catalogue from the 70s. Instead, show people indirectly the lifestyle that is associated with your product or brand; subconsciously, they will know that if they buy from you, they will have the same lifestyle.
- The 75% rule to get people to trust you on Instagram
Create a social media calendar that includes 75% of value posts and 25% of products or services you offer. With each value post, you are slowly convincing your followers that you are an expert in your domain and thus gain their interest to buy from you.
- Get people to like your posts on Instagram
It’s a tough one, but you need people to like you! Your brand personality needs to be real and relatable to your target audience and always convey that you have your customer’s best interest in mind.
Customers need to like and trust your business. You need to regularly remind them that you have a product or service that solves a pain they have, even better, change their life for the better.